Apple Inc, the world’s favourite smartphone brand has carved a niche for itself through its unique series of iPhones, iPads and other Apple products. They have been at the pinnacle of their success since 2005 when they introduced the iPhone and have constantly been growing ever since. The iPhone and iPad are the single largest selling series of smartphones in the world. Recently Apple was rumoured to install OLED panels on their latest upcoming phones, the iPhone 8 and iPhone 8 Plus. Now the company has been rumoured to be planning on installing them on all their future phones.
The move is strategic as well as a wise one as smartphones nowadays are becoming more and more power efficient, and the display being the largest consumer of battery power; Apple users have long complained that their Android counterparts are able to offer better battery life, thanks to their OLED & AMOLED displays. Apple will wish to woo new customers based on the ‘new’ technology they’ll be incorporating in their phones while keeping the existing user base happy to upgrade to the latest one. Apple is slated to launch four new devices in September – the iPhone 8, iPhone 8 Plus, iPhone 7S and iPhone 7S Plus.
Not long ago, Apple had been rumoured to install OLED panels on these devices. Latest news says that the company is in talks with LG to manufacture OLED panel for Apple phones and tablets. Apparently, this is being done to reduce the dependency of Apple on Samsung, the current market leader in the OLED manufacturing business. If all goes well, LG Mobiles will begin manufacturing small and medium sized OLED panel for Apple iPhones, which may eventually turn to manufacturing large panels as well. Samsung currently makes the most number of OLED phones with the Galaxy S8 and S8 Plus having the more advanced Super AMOLED display technology embedded in their displays.
Another thing about Apple that we came to know recently is that they will be doing something called a ProMotion display feature to their screens as well, with the feature being added specifically to the iPad Pro. The ‘ProMotion’ display technology is said to give the iPad more fluid like viewing experience. The new display will be embedded on that hardware level too, and said to house a refresh rate of 120Hz, instead of the typical 50 or 60Hz, that is most commonly found in the today’s displays, including laptops and TV sets. A greater refresh rate would mean better experience was viewing the animations being played on the icons, better clarity of motion picture on the screen and smoother UI.
Other features of the ProMotion display will include a better latency for the Apple pencil, and up to 600-nit maximum brightness level. This will make the display brighter and more responsive even in harsh sunlight. However, a higher refresh rate would also mean more battery consumption. For this Apple has decided to add an adaptivity feature; this will increase the refresh only when the screen is being interacted with or when videos are being played etc. The refresh rate will drop down and stay at 50 Hz otherwise.
Apple is hoping to ‘revolutionize’ the display technology by 2018, and looking at the news, it is becoming more and more apparent with each passing day.