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When it comes to Internet buying, the information overload cannot get any worse. This is where PriceJugaad.com could turn out to be your saviour and make your decisions simple for you. PriceJugaad helps a customer find the right product at the right price.

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Hyderabad-based IESoft Technologies, which currently runs price comparison portal Pricejugaad, has raised Rs 1 crore from senior technology executives to expand its team size and product offering.

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our approach to the problem was quite different. We wanted to build a platform leveraging next generation technologies, which can be used to solve a range of problems. Use cases could be built on top of it based on customer needs.

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It claims to specialise in sentimental analysis and price analytics. The price analytics platform basically shows that after a buyer’s decision to purchase a product, they figure out a right price and anticipate that the price will drop.

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The funds raised will be exclusively used to expand its team size and product offering. At present Pricejugaad have about 30 online stores and 200 offline stores listed for price comparison.

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With the many sellers and marketplaces online, price comparison and product discovery sites, be it niche (gadgets or insurance) or across categories, have been attracting investor interest.

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Users were asking specific questions like what the price would be in the future, what the battery was like, etc. Here was a problem that needed to be solved and Pricejugaad did just that. They incorporated powerful sentiment analysis.

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